Yep, H&M are still getting over the aftermath of the crazy Versace collection but there’s no rest for a high street super store. They’ve just announced details of a Marni collaboration which we’re all verrrrrry excited about. It’s a bit unexpected and there’s something very cool about Marni’s independence (it’s still family owned) and defiance to stick to the rules so we can’t wait to see what they do…
Marni has such a modern touch with everything they do, mixing prints and accessories in a playful but chic way.The fact that it’s not too obvious makes us want it even more! Founder and Creative Director Consuelo Castiglioni has created for H&M a spring collection for both women and men which capture the essence of Marni (I’ll have a bit of that please, the menswear too).
So what can we expect? “I wanted to create a true Marni wardrobe by revisiting all our favorite pieces in signature fabrics and prints. As always, I love juxtaposing prints and colours, mixing modern tribal with Bauhaus graphic adding sporty utilitarian elements”. Consuelo Castiglioni, Founder and Creative Director.
Well, here are my favourite looks from SS12, let’s hope there’s a bit of this magic in the H&M collection. Available from 8th March, 2012 in around 260 stores worldwide and online, the collection features both clothing and accessories all at H&M’s prices, meaning everyone will have the chance to enter Marni’s world.
While we’re on the subject of Marni, if you happen to be in NYC for a spot of Christmas shopping (oh wait!) MARNI EDITION store has just opened in the heart of New York City’s Meatpacking district and looks very swanky indeed….