I never buy into the hysteria of high street collaborations (Chris Kane for Topshop aside!) but I live around the corner from H&M and thought it would be a shame not to make the trip. However, some people were queuing from 3am! WHY?! That’s just nuts… Anyway, it was a lovely little spin with lots of familiar faces and apart from being sent to a “hold” prior to shopping the collection it wasn’t so bad.
There were lots of giant ruffles and one shoulder dresses that aren’t my thing at all so my ‘edit’ was pretty easy and focused! And, I managed to get a few great piece (above). Overall it was a tad disappointing and people seemed slightly underwhelmed but the power of marketing meant that by 1pm most of the collection was gone. It’s a funny old business this fashion!