The ex-Vogue journalist Luella Bartley, who threw in the Dictaphone back in 2000 has built up a huge following and her show is hotly anticipated each season. Having shown in New York for 7 years, Bartley moved back to London bringing much hype with her.
Sir Bob Geldof was there with Peaches watching daughter Pixie walk in the show.
I also spoke to Nicola Roberts from Girls allowed who was wearing a cute combination of Luella (who else), Louboutin and Chanel-nice.. She was very sweet and said her favourite shows so far were PPQ and Westwood.
Erin O'Connor, it seems, is a serious fashion fiend – I've seen her front-row at no less than 8 shows so far.