ASOS are undoubtedly the queen of shops when it comes to online splurging. Super quick delivery, hassle-free refund policy, all our favourite high-street stuff as well as the more niche international brands (remember Wildfox). Anyway, just when you think it can’t get much better, it does. MUCH.

Louise Gray, Holly Fulton, Poltock & Walsh, Ostwald Helgason and Marjan Pejoski, among others, have all come on board to create a capsule collection exclusive to ASOS. Each designer has created 8-12 pieces that echo their mainline collections without the accompanying price tags! 

Launching today here with more designers to be added throughout September and October. I especially love the duke-box (y), art-deco Holly Fulton prints. 

ASOS Holly Fulton

Holly Fulton

ASOS Louise Gray

Louise Gray