Alexa Chung has landed her very own line of clothing with hip American brand Madewell (a J. Crew brand). Think Gap or Uniqlo with a bit of Zara thrown into the mix.
Madewell weren't the first to propose the idea. Chung was adverse to the notion of a collaboration fearing that it would be a money driven project where her creative vision would come secondary. Obviously Madewell laid those fears to rest and her line will be launching in September 2010.