Alexa Chung and Chanel are a match made in heaven. She gets to score tonnes of free gear and front row seats and he gets to be associated with the chick who can’t do anything wrong right now (sartorially speaking). It makes perfect sense but Lagerfeld is a shrewd dude so I’m surprised he didn’t nab her sooner. Instead of Lily Allen maybe? That one was totally lost on my.

Anyway here she is at a photocall for the Chanel AW2011 collection-yep. She lives in these boots (I would too if I had them) but I’m liking the picnic basket effort of a bag. My bet is she’ll be the next purdy face to grace the Chanel campaigns…